Terms of Service
Last updated February 1, 2026
Introduction
Affirmate, LLC ("Affirmate", "We", "Our") operates a website https://affirmate.app ("Site"), and a mobile app providing a meditation and mindfulness experience ("App"). For the sake of simplicity in this document, we refer to both the site and our app collectively as the "Services".
These Terms of Service ("Terms") are a legally binding agreement made between you and Affirmate. You agree that by accessing the Services, you have carefully read, understood, and agreed to be bound by all these Terms while you use the Services. If you do not agree to be bound by these Terms, please discontinue use immediately and do not use the Services.
We may occasionally update, revise, or modify our Terms. Unless expediency is required for legal or administrative reasons, we will provide you with reasonable notice before any changes take effect. By continuing to use our Services after the updated Terms become effective, you agree to be bound by them. We encourage you to review the Terms and any updates before using our Services.
Selected Summary of Terms
a. User Accounts
Our Services are designed for users who are 18 years or older. If you are under 18, we kindly ask that you do not use or register for our Services. Registration may be required to access certain features of our Services. Please keep your password confidential to ensure the security of your account. You are responsible for all activity on your account. We may, at our discretion, change or remove a username that we deem inappropriate or offensive.
b. Security and Compliance
It is your responsibility to keep your password safe and secure. Please ensure that you use our Services in a lawful manner and comply with all applicable laws, rules, and regulations. This includes respecting the intellectual property rights of Affirmate and others. Soliciting, collecting, or using the login credentials of other users is not permitted.
Your account is personal to you and may not be sold, transferred, licensed or assigned. Only individuals or businesses authorized to create accounts on behalf of their employers or clients may do so. Please ensure that the information you provide to us is true, accurate, current, and complete, and update it as necessary to keep it that way.
c. Accuracy of Information
By using our Services, you affirm that the information you provide is true, accurate, current and complete. You agree to update it as necessary to maintain its accuracy. You confirm that you have the legal capacity to agree to these Legal Terms and that you are not a minor in your jurisdiction.
If we find that any information you provide is untrue, inaccurate, out of date, or incomplete, we may suspend or terminate your account and restrict your access to our Services.
d. User Responsibilities
When using our app, you will be guided to place a small personal item, such as a piece of jewelry, crystal or other small personal item, on your phone's screen to help focus your meditation. Please use your good judgment and avoid placing objects that are excessively sharp, hard, or heavy on your screen. We cannot take responsibility for any damage to your phone screen caused by User error or negligence.
You are responsible for any content that you submit, post, or display on or through our Service.
e. Availability of Services
We reserve the right to change, modify, or remove the contents of the Services at any time or for any reason at our sole discretion without notice. We cannot guarantee the Services will be available at all times. We may experience hardware, software, or other problems or need to perform maintenance related to the Services, resulting in interruptions, delays, or errors.
Selected Summary of Conditions
a. Use of the Service
You agree that we may access, store, process, and use any information and personal data that you provide following the terms of the Privacy Policy and your choices (including settings). We prohibit crawling, scraping, caching or otherwise accessing any content on the Services via automated means. You agree that you are responsible for all data charges you incur through use of the Service.
b. Deactivation, Suspension, & Termination
We reserve the right to modify or terminate the Services or your access to the Services for any reason, without notice, at any time, and without liability to you. You can deactivate your Affirmate account by using our deactivation service or by emailing us at: hello@affirmate.app. Upon termination, all licenses and other rights granted to you in these Terms will immediately cease.
Violation of these Terms may, in Affirmate's sole discretion, result in termination of your Affirmate account. If we terminate or suspend your account for any reason, you are prohibited from registering and creating a new account under your name, a fake or borrowed name, or the name of any third party.
c. Territorial Restrictions
The information provided within the Services is not intended for distribution or use in any jurisdiction or country where it would violate the law or regulations or subject Affirmate to registration requirements. Affirmate reserves the right to restrict the availability of the Services to certain individuals, geographic areas, or jurisdictions, at its discretion.
d. Intellectual Property
The Services include content that is either owned or licensed by Affirmate and is known as "Affirmate Content." This content is safeguarded by various laws, including those related to copyright, trademark, patent, and trade secret. Affirmate retains all rights to the Affirmate Content and the Services. The name and logo of Affirmate are trademarks of the company and may not be used without Affirmate's prior written consent.
The Content and Marks are made available through the Services for your personal, non-commercial use only. Any violation of these Intellectual Property Rights will be considered a material breach of our Terms and will result in the immediate termination of your right to use our Services.
e. Content Monitoring and Removal
Affirmate reserves the right to remove any Content from the Services at any time and for any reason, without prior notice. Affirmate is not a backup service and we encourage you not to rely on the Services for Content backup or storage.
Medical Disclaimer
a. General Informational Purposes
Affirmate provides online and mobile meditation and mindfulness content in the meditation and wellness space. We are not a healthcare or medical device provider and our Services should not be considered medical advice. Only a physician or other healthcare provider can provide medical advice. Any advice or materials on our Services are for general information purposes only and should not be relied upon as a substitute for professional medical advice.
b. Flashing Lights and Mental Health
Our Services involve the use of flashing lights on users' phones. A small percentage of people may experience seizures when exposed to certain visual images, including flashing lights or patterns. If you experience any symptoms such as lightheadedness, altered vision, eye or face twitching, jerking or shaking of arms or legs, disorientation, confusion or momentary loss of awareness, stop using our Services immediately and consult a doctor.
In rare cases, people with certain psychiatric conditions have reported worsening symptoms in conjunction with intensive meditation practice. If you have a pre-existing mental health condition, please consult your healthcare provider before starting a meditation practice.
Subscription and Payment Policy
All amounts are payable and charged: (i) for one-off purchases (e.g. lifetime Subscription), at the time you place your order; and (ii) for monthly or yearly subscriptions, at the beginning of the subscription and at the time of each renewal until you cancel. You may cancel a monthly or yearly subscription at any time. Cancellation is effective at the end of the applicable period.
If you purchase your Subscription via an App Provider, you can cancel the renewal of your subscription at any time with the App Provider. Affirmate reserves the right to change its pricing terms for Subscriptions at any time and will notify you in advance of such changes becoming effective.
Limitation of Liability & Governing Law
To the maximum extent permitted by law, Affirmate shall not be liable for any indirect, incidental, special, consequential, or punitive damages. These Terms shall be governed and construed in accordance with the laws of the State of Delaware, without giving effect to any principles of conflicts of law.
Contact
For questions about these Terms, please contact us at: hello@affirmate.app
Privacy Policy
Last updated February 1, 2026
Introduction
Welcome to our privacy policy, which applies to all who use our services ("Users"). Affirmate is a mindfulness-based meditation application and platform. We are committed to protecting your information and promoting your well-being when you use our services.
This policy describes how we collect, store, use, and share your information when you: visit our website at affirmate.app, download and use our mobile application (Affirmate), or engage with us in other ways including sales, marketing, or customer service interactions.
If you do not agree with our policies and practices, please do not use our Services. If you have questions or concerns, please contact us at hello@affirmate.app.
Information We Collect
We use personal information with intention and care when you choose to share it with us. The personal information that we collect depends on the context of your interactions with us and the Services, the choices you make, and the products and features you use.
The information we collect may include: social media account details (should you choose to register using single sign-on); profile information that you provide when you create an account (e.g. first name, username, password); and direct communications between you and Affirmate. We do not process sensitive personal information of users as defined by the CCPA.
Like many software providers, we also automatically collect information through cookies, log files, and similar technologies to understand how you use our Services. This may include your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, and other technical information. This information is primarily needed to maintain the security and operation of our Services.
You can opt out of allowing us to collect some of this information either by refusing access or by disabling your Location setting on your device.
Process for Handling Your Information
We process and use your information to: make it simple for you to create and manage your account; deliver and facilitate delivery of services including personalized content and support; develop and test new features or products; fulfill and manage your orders; and improve our Services by requesting feedback or observing aggregated usage trends.
Sharing Your Personal Information
We may share your data with third-party vendors, service providers, contractors, or agents ("third parties") who help us provide our Services. We have agreements in place with them to ensure the protection of your personal information. These third parties can only use your data as instructed by us and will not share it with anyone else.
Our Service Providers include Mailchimp, Appsflyer, Amplitude, Google, Facebook, Apptimize, Google Firebase, Adjust, Crashlytics, New Relic, and OneSignal. We may also share anonymized or aggregated information with these third parties.
We may share your personal information in response to legal requests if we believe it is required by law.
Information Storage and Transfer
Our primary facilities such as servers are located in the United States. If you are accessing our Services from elsewhere, please be aware that your information may be transferred to, stored, and processed by us in the United States. By using the Services, you consent to information storage and transfer to the U.S.
For residents in the European Economic Area (EEA) or United Kingdom (UK), we have implemented measures to protect your personal information using the European Commission's Standard Contractual Clauses.
Retaining Your Information
We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy policy, unless a longer retention period is required by law. No purpose in this notice will require us keeping your personal information for longer than twelve (12) months past the termination of your account.
Keeping Your Information Safe
We take the safety of your personal information seriously and have put in place technical and organizational measures to protect your information. However, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure. Transmission of personal information to and from our Services is at your own risk.
Your Privacy Rights
Depending on where you live, you may have certain rights that allow you to access, change, or delete your information. If we are relying on your consent to process your personal information, you have the right to withdraw your consent at any time by contacting us at hello@affirmate.app.
You can unsubscribe from our marketing communications at any time by clicking the unsubscribe link in our emails.
Account Information
If you would like to review or change the information in your account or terminate your account, you can: log in to your account settings and update your user account, or email us at hello@affirmate.app. Upon request, we will deactivate or delete your account and information from our active databases.
Specific Information for Users in the UK and Europe
Affirmate is the data controller for personal data governed by this Privacy Policy. For purposes of Article 14(2) of the GDPR, Affirmate relies on the following lawful bases: Consent, Legitimate Interests, Legal Obligations, and Vital Interests.
Users have certain rights under GDPR including the right to request access, rectification or erasure, restrict processing, and data portability. You may also have the right to object to the processing of your personal information. You also have the right to complain to your member state data protection authority.
Specific Information for Users in California
California Civil Code Section 1798.83 ("Shine The Light" law) permits California residents to request information about categories of personal information disclosed to third parties for direct marketing purposes. If you are under 18, reside in California, and have a registered account, you have the right to request removal of unwanted data that you publicly post on the Services.
Specific Information for Users in Virginia
Under the Virginia Consumer Data Protection Act (VCDPA), Virginia residents may have the right to: confirm whether we are processing their personal data, access their personal data, correct inaccuracies, request deletion, and obtain a copy of their data in a portable format.
Updates to This Policy
We may update this privacy notice from time to time. The updated version will be indicated by an updated "Revised" date. If we make material changes, we may notify you by prominently posting a notice of such changes. We encourage you to review this privacy notice frequently.
Contact
For questions about this privacy policy, please contact us at: hello@affirmate.app