Our Mission

What truth are we seeking?

How do we integrate ​meaningful, long-lasting meditation practice into our busy daily lives?

We live in a world where things move fast. We are expected to share, react, work without taking a moment to reflect or feel. Instant gratification is the name of the game.

We are waking up. We are realizing that taking things slow gives us more time to process and prioritize. Life. Love. Friendship. Purposefulness.

This shift towards a more intentional and mindful way of living is not just a passing trend – it is a necessary response to the fast-paced and often overwhelming lives we lead. With the right tools, we can cultivate a greater sense of well-being and find deeper meaning and fulfillment in everything we do.

But where do we begin?

The Why

Analysis paralysis:

Mindfulness apps offer hundreds of resources and practices, but individuals often become overwhelmed and struggle to maintain them.

Current apps don’t have a long-lasting impact:

Current mindfulness apps only make a difference when the people are active in the app. Once they exit it, they gradually return back to their previous state.

People aren’t feeling fulfilled:

We are taught from a young age that fulfillment comes from achieving societal expectations, accumulating material possessions and other things external from ourselves.

Current apps are time-consuming:

Current mindfulness apps are hard to use daily as they require time, energy, and effort. A short and engaging approach is needed to incorporate mindfulness into the daily routine.

The How

Personal items integration:

The tangible connection of personal items to the app enhances engagement and reinforces the practice. This is similar to the way that beads, charms and other personal items are used in spiritual and religious traditions, to reinforce a practice.

Long lasting effect:

The Affirmate Effect lasts even when the practice is over. The intention set, remains with you and your personal item throughout the day. you are no longer attached to your phone for practices.
It lives on you, literally.

Built with intention:

We can change our mood and affect our health with mindfulness practices. Affirmate offers tools that are specifically built for our busy lives.

Short powerful daily routines:

Affirmate is ideal for busy individuals who struggle to find time for longer mediation sessions. Its short duration and ease of use makes it a great experience for all levels of meditators.

Affirmate is a unique visual and auditory experience blending ancient and modern approaches to meditation and mindfulness

Our Values


Affirmate is a guide, not an instructor. Our users are not meditation experts — they’re simply looking for a place to start or continue finding meaning in daily life. With artistic design & soothing flow, we gently move our meditators through an elevating practice.


Self-improvement is a journey. We don’t know where the ups and downs are. To move forward, we must be curious and open-minded enough to explore what’s around the corner—to go out of our comfort zone with an opportunity to come out better on the other side.


We do not believe in hierarchy. There is no ‘unlocking’ of levels or gamification. You grow on your own and continue your journey. You don’t need deep pockets or hours of time. All you need is an item you love, a quiet space, and 90 seconds.


Every flow, every piece of text in the app is created with focus and intention so meditators get the most fluid & beneficial experience. After all, the meditator is seeking intention in their lives, we must mirror that.

We aim to enhance the quality of people’s lives by providing them with an innovative visual and auditory experience that offers a simple and efficient daily practice to promote health, happiness, and personal growth.