Affirmate – Powerful Mindfulness Tool


Lessons from the IKEA Bully a Plant Experiment

In 2018, IKEA launched a compelling social experiment highlighting affirmations’ transformative effects. This experiment, known as “Bully a Plant,” has since captured the attention and hearts of millions worldwide.

The Experiment

The setup was simple yet profound: IKEA placed two identical plants in a school environment. For 30 days, students were encouraged to speak to one plant with positive affirmations and compliments, while the other plant was subjected to negative comments and bullying. The plants were kept under the same conditions—lighting, watering, soil, temperature, location, and container—ensuring that the only variable was the type of feedback they received.

The Results

At the end of the experiment, the differences between the two plants were striking. The plant that received positive affirmations thrived, with lush, green leaves and vibrant growth. In contrast, the bullied plant showed signs of wilting and poor health, its leaves drooping and yellowing. This experiment vividly demonstrated the impact of words and attitudes on living beings. It emphasized the importance of fostering a positive environment, whether for plants, people, or any other living entity.

The Science Behind Affirmations

The IKEA experiment is a powerful illustration of what science and ancient wisdom have been telling us for years: positive affirmations can significantly impact our well-being. When we consistently affirm positive beliefs, we can rewire our brains, thanks to the concept of neuroplasticity. This is our brain’s ability to reorganize itself by forming new neural connections throughout life. Positive affirmations help challenge and overcome self-sabotaging thoughts, making us more resilient, confident, and fulfilled.

Positive affirmations are simple, positive statements that can help you challenge and overcome negative thoughts. When repeated regularly, they build your self-esteem, increase your self-belief, and help you achieve your goals. By consistently affirming positive affirmations, you can change your thought patterns and behaviors.

The Role of the Affirmate App

Affirmate is a powerful mindfulness tool designed to seamlessly connect the body and mind in a 90-second practice. Unlike traditional mindfulness apps, Affirmate integrates your favorite personal items into the practice, transforming them into powerful reminders that help maintain a mindful state throughout the day. This unique approach is built around positive self-affirmations, ensuring that you not only think but also wear your intentions. By involving items that hold personal significance, Affirmate helps anchor your affirmations in your daily life, making mindfulness a continuous and tangible experience.

Practical Steps to Implement Positive Affirmations

Identify Areas for Growth
Focus on aspects of your life where you want to see positive change. This could be confidence, creativity, love, friendship and more.

Choose Your Affirmations
Choose affirmations that resonate deeply with you.

Repeat Daily
Consistency is key. Incorporate your affirmations into your daily routine, whether it’s first thing in the morning, during breaks, or before bed. You are what you repeat, so keep it simple and consistent.

Using Affirmate to Enhance Your Affirmations Practice

Personalize Your Experience
Use Affirmate to integrate items that are meaningful to you, such as a piece of jewelry, a favorite pen, or a special crystal. These items become physical reminders of your affirmations.

Set Reminders
Let the app remind you to take your 90-second mindfulness break, ensuring that you stay on track with your practice.

Track Your Progress
Use Affirmate’s tracking features to monitor your consistency and reflect on the positive changes in your mindset over time.

Engage With Us
Share any thoughts with our team, we’re here to help and support you on the journey and really value your feedback.

By following these simple steps and embracing the unique features of the Affirmate app, you can effortlessly weave positive affirmations into your everyday routine. Let Affirmate be your companion on this journey, helping you cultivate a more mindful, positive, and fulfilling life. Remember, each small step you take brings you closer to a happier, more centered you.